![]() We were very much aware of its imaging performance, that is, its superior 4K resolution and color reproduction. Since this new lens would be its 4K successor, user expectations were naturally quite high. We received a lot of positive feedback from users, who praised its high resolution and focusing capabilities. The global 4K market is really heating up, isn't it?Ĭanon launched the DIGISUPER 27, a 27x HD studio zoom lens, a full decade ago in 2007. So they plan to introduce the most advanced 4K equipment first, as is the case with advanced countries, essentially leapfrogging HD equipment. Meanwhile, in emerging countries, digital broadcasting is only just starting. ![]() In Europe as well, 4K equipment is being actively introduced, with the primary targets being sports networks offering soccer and the like. However, looking to internet-based video distribution services, the shift to 4K is showing steady growth. Currently in Japan, there's a high demand for 4K equipment, while demand for HD equipment is declining.Īs for terrestrial broadcasting in the U.S., the industry is somewhat less eager to promote 4K. When they purchase this equipment, they'll need lenses and other 4K-capable technologies that achieve even higher performance. Among broadcasting networks and production companies that had adopted HD equipment at the time, demand for replacement equipment will likely emerge in 2017. The shift to terrestrial digital broadcasting started around 2003 in Japan.
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